4 Common Misconceptions

plum.wine

Isn’t a wine a niche category?Sure, if you consider an $72 billion industry in the US alone, a “niche” category. 40% of Americans are wine-drinkers. 80% within the high end segment you work with. Besides the fridge and AC, Plum is the most popular used appliance by our customers, with an average use of 5.3 […]